Saturday, April 01, 2006

What happens when you hire pomo philosophy grads to sell hamburgers

Damnit, Burger King needs to fire it's ad agency. Seriously.

First you've got creepy Burger King guy. Then they had women dressed up as different parts of a hamburger (mmm...green taffeta!).

Now they've got this "big bucking chicken" with a guy riding a freakishly giant bronco-like chicken while cheesy synthesizer music plays in the background.

How? How does this make you want a Whopper?

And why is it on ALL the damn time?

Yes, I know it sounds like I watch too much television. And I probably do. But I don't have more than basic cable (i.e. the four major networks and PBS) and half of my viewing is on PBS.

So Burger King, I know I probably won't buy many of your burgers (frankly most fast food tastes like crap) but it would sure make my television viewing a more pleasant experience if you could just go back to showing pictures of burger patties over an open flame. And who knows? People might actually want to buy your burgers.

2 comments:

Sister Mary Hasta said...

I so totally agree. I actually haven't eaten at Burger King since 2002. I was dating a drivethrough monkey at the time, bad breakup combined with a six month diet consisting of a significant number of Rodeo Burgers equals nothing resembling a desire to eat there. These commericals aren't doing anything to alleviate that.

Also? I'm rather scared of the plastic mask guy. Cree.Pee.

Michelle said...

Cree Pee indeed. I mean, I have no positive feelings at all towards Burger King at this point. Which, I mean, I'm only an historian, but I would think creating positive feelings toward your product would sorta be the point of advertising, no?